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Events at moss Venice

Venice, Los Angeles · Event Design & Production

A DJ in a fringed hat playing for a dancing crowd in front of red velvet curtains, hanging speakers, a disco ball, and beaded chandeliers, seen from above

A place to gather, with something new to discover.

As moss collective’s in-house lead event producer, Kelsey developed and produced 30+ brand activations, wellness programs, live music experiences, and community gatherings. She shaped how each event looked, felt, and unfolded, connecting the creative concept with the people and production behind it.

Her work ranged from conceiving an original Spring Equinox festival to designing a sold-out New Year’s Eve masquerade. She also produced events for Anthropic, Strava, and Run Tech Club, working with collaborators to bring each brand’s purpose into the setting and guest experience.

Project at a glance

Location
Venice, Los Angeles
Venue
moss
Role
In-house Lead Event Producer at moss
Scope
Event sales and host relationships; brief development; event design and decor; talent, facilitator, sponsor, and supplier sourcing; food and beverage coordination; grazing table design; invitations; budget and sponsorship; staffing for setup, service, and breakdown; lighting, AV, photography, and video coordination; scheduling and run of show

Spring Equinox Festival

Conceived and launched by Kelsey, Spring Equinox brought wellness, music, and community together to mark the change of season. She developed the concept, programming, and flow of the day, from yoga, meditation, and a sound bath to food and beverage experiences, brand activations, and DJ sets.

Kelsey negotiated sponsorship packages across 17 brands and coordinated talent, collaborators, and sponsor participation. Her role continued beyond event day: she created photo and video briefs, reviewed edits, and coordinated delivery of sponsor content and event recaps.

A woman in a lunge with her arms raised in a yoga class beside a guitarist, with a speaker and tall windows behind her
A man in a cream vest sitting cross-legged with his eyes closed and a hand on his chest, leading a meditation
Yoga students raising joined hands overhead beneath a large landscape painting
A nurse in gloves giving an injection to a seated man at the Citrin Longevity table, with menu cards on display
A man wearing a light-therapy eye mask and resting his feet on a massage machine on floor cushions beneath a painting
An overhead view of a breakfast table with granola, berries, almonds, yogurt cups, and protein bars
A woman laughing and holding a Psilly Goose functional beverage can
A hand reaching for a Psilly Goose can in an ice bucket of beverages and cold-pressed juices
A DJ with headphones and raised pointing hands at turntables draped in white fabric and green garland
A woman pulling a card box from a Moss Venice Los Angeles tote bag
Two women holding up a hand-embroidered indigo kimono on a hanger
Guests browsing a rack of hand-dyed clothing hung from the wood ceiling beams
Three smiling friends posing together in front of hanging green garland and a disco ball

New Year’s Eve

Designed and produced in six weeks, the sold-out New Year’s Eve masquerade welcomed more than 300 guests to moss. Working with DJ Henry Pope and the venue team, Kelsey led creative direction, decor, sourcing, styling, and food and beverage presentation. Music, tarot readings, tattoos, and unexpected discoveries gave guests reasons to explore throughout the night.

Guests in masks dancing in front of a DJ stage hung with red velvet curtains, speakers, and a disco ball
A DJ in a fringed hat playing for a packed crowd in front of red velvet curtains, hanging speakers, and a disco ball, seen from above
A DJ in a patterned shirt pointing at the crowd behind a table of turntables lined with candles
A DJ mixing at turntables with candles and green garland in front of a glowing curtain
A keyboard player in a suit and floral tie in front of a projected kaleidoscope pattern
A table draped in indigo cloth with framed tattoo flash sheets and candles beside a sculptural mirror
A fortune teller in a feathered mask with a crystal ball, tarot cards, and candles at a table
A stack of white cushions topped with metal star lanterns beside a platter of Moroccan sweets and a rainbow light
A guest in a lace mask looking over her shoulder in red light
A lounge with white floor cushions, leather poufs, Persian rugs, lanterns, and a rainbow light across the ceiling
A grazing table on red velvet with cheeses, fruit, popcorn, sweets, candles, and red florals
A DJ in a gold fringed hat at the decks against a red glowing curtain

Westside Sounds

A monthly live music event in collaboration with artist Ethan Buckner, bringing music into the community program at moss. Singer-songwriters and bands played intimate sets for guests on floor cushions, with sponsor beverages on hand.

A singer in a wide-brim hat smiling as she plays a ukulele at a microphone, with red velvet curtains behind her
A band performing with a singer at a keyboard, a guitarist, and a drummer in front of draped fabric
A singer-songwriter in a denim jacket playing an acoustic guitar at a microphone in front of red curtains and white fabric
A guitarist in a black jacket and a singer in a cap playing guitar at a microphone, with a drum kit behind them
A woman in a striped jumpsuit singing into a microphone in front of the Moss sign and a rack of sweatshirts
Two guitarists playing seated and a third performer singing into a microphone beside a large speaker, with a disco ball and green garland overhead and guests on cushions in the foreground
Guests seated on the floor and on cushions listening to a performance
Hooded sweatshirts hanging on a rail beneath the Moss sign and a cluster of glass bulb pendants
A live artist drawing on paper with a marker at a table of markers and pencils lit by two candles
A hand placing a can on a bucket of iced sponsor beverages on a small table
A bottle of Good Boy Wine Heavy Petting rose on a table in red light
A BREZ can beside a candle and a bowl of instant photos

From a daytime equinox festival to a masquerade on New Year’s Eve to a monthly night of live music, moss gave Venice a room to gather in, and every event drew its own crowd and set its own tone.

Project team

In-house Lead Event Producer
Kelsey Moore, moss
A long wedding table on a lawn in front of a pink Moroccan villa and palm trees

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